Fashion came first than fragrance followed... The fact of the matter is that both have been walking hand-in-hand for centuries now and even more so in the past couple decades, gaining popularity and strength among people worldwide, there's even a community called the ''FragComm'' where aficionados and connoisseurs do reviewers and follow their favorite brands, you can find them on social-media platforms such as YouTube, Instagram and Facebook just to name a few of the most prominent means. When we take a closer look in the world of fashion with its cyclical notions and facets we can attest that the same applies to fragrances. For instance as we witness the great house of Roja Dove releasing amazing gems which brings the classic genres of the past fused with newer nuances of modern times with delectable desert-like gourmands. We can clearly see the evolution and the transformation of both fragrance flavors and fashion styles embedded in today's society...
And how magical is this fragrance world? You might ask... Well, just take a close look on what the involvement of many celebrities, musicians, actresses and public figures getting drawn in more and more each day in the fragrance industry. As studies show that by the year 2008 the perfume industry had become a massive juggernaut generating a whopping $10 billion plus a year. Both men and women of today have a fragrance wardrobe of several different fragrances rather than just one single signature scent, just like clothes people tend to have a multitude of scents based on their moods, on the weather and occasions...
Just as fashion, the fragrance industry focuses in the possibility of becoming timeless and as such it is subject of a trend or hype as we call it, and have seen it closely with the 2010 release from the house of Creed, called Aventus, which has a cult following that won't think twice before calling it a perfect scent... With this parameter, both mediums (fashion and fragrances) find themselves in a constant and never ending battle and state of pursuit - a chase of tastes and desires to perhaps capture a singular and boundless moment in time with the perfect garment or the perfect scent.
While fragrances may imitate fashion in terms of its industry structure and limits, it engages more broadly with shopper's awareness. This marketing potential, and accessibility, makes fragrances a crucial business component of the luxury fashion market segment of today- not every consumer may have the ability to afford to have these brand name super-pricey fashion garments hanging in their closets, however a larger majority is likely to have their fragrances sitting in their bathroom counters or bedroom dressers. The endurance of a fragrance offers the opportunity for a long-lasting customer relation and loyalty. While the clothes and fashion depends solely on seasons and cultural cycles, concepts and tastes at the time... Hence branded fragrances remain available at beauty counters for years or even decades, may achieve the immortal status as we've seen with many of the greats, like Chanel no. 5 for example: a true statement of elegance, class and sophistication.
Both garments and fragrances are born in someone's mind as a thought, an idea with endless possibilities... We all have that perfect pair of jeans or that gorgeous suit or dress (night gown) that we love to complement and give it the finishing touch with that amazing new scent or that timeless favorite one... I believe that you can't have one without the other, they go perfectly together. It would be a sin to have a perfect outfit without the perfect scent to go with it!