Client: Grupo Villa Maria
This is an example of Marc Rosen Associates creating an entire brand. The client, Lucia Magnani is the President of Castrocaro and the Longlife Terme spa in Italy. MRA put together a group of industry professionals to develop the packaging, formulations, advertising, public relations and social media. Their beautiful custom packaging combined vintage tortoise shell patterned closures with contemporary ergonomic sensual shapes. Using their years of relationships with store buyers, they organized the launch at London’s prestigious Harvey Nichols.