Client: ET Browne
‘Lelong’ by Lucien Lelong……the fragrance that makes time stand still.
Lucien Lelong was a renoun French fashion designer who designed couture from the 1930’s through the 50’s. He is credited with inventing the Pret a Porter concept. He had designed many beautiful perfumes during those years in classic bottles. Our client had purchased the brand and asked us to create a new Lelong fragrance in his spirit. In doing research on his remarkable career, we found a photo of his salon with a mantle clock that was surrounded by two elephant tusks. We designed a dramatic bottle that contained a working clock in a horse shoe shaped bottle topped with double tusks covered in tortoise shell pattern.